Affordability Checks: A Consumer Behaviour Dilemma in Regulated Markets
Explainer Pack Topic DefinedAffordability checks in gambling are financial assessments designed to determine whether a customer’s gambling activity is sustainable…
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Behavioural Friction: The New Metric in Consumer Protection Design
Explainer Pack Topic DefinedBehavioural friction in gambling refers to intentional design elements in digital products that slow or interrupt consumer…
Rethinking Churn Metrics: Silent Switchers and Misread Loyalty
Strategy Memo To: Senior Leaders, Global Gambling IndustryFrom: The Gaming Boardroom TGBSubject: Rethinking Churn Metrics: Silent Switchers and Misread LoyaltyDate:…
Personalisation and Protection in Consumer Targeting
Strategy Memo To: Senior Leaders, Global Gambling IndustryFrom: The Gaming Boardroom TGBSubject: Personalisation and Protection in Consumer TargetingDate: 5 January…
Fragmented UX and Consumer Trust Across Regulated Markets
Strategy Memo To: Senior Leaders, Global Gambling IndustryFrom: The Gaming Boardroom TGBSubject: Fragmented UX and Consumer Trust Across Regulated MarketsDate:…
Prize Draws Under Pressure: Consumer Behaviour Driving Regulatory Signals
The UpdateIn late 2025, the UK’s Department for Culture, Media and Sport (DCMS) released a Voluntary Code of Good Practice…
Industry Codes Driving Regulation: When Voluntary Standards Shape Policy
The UpdateIn major regulated markets, the gambling industry has maintained a network of voluntary codes of conduct and sector‑led standards…
Executive Culture and Accountability Under Global Scrutiny
Question Pack IssueExecutive culture and accountability are under intensified scrutiny as regulators, investors, and boards assess not only what leaders…
Redesigning Workforce Strategy for Regulatory Resilience
Question Pack IssueWorkforce strategy in gambling is increasingly being tested as a regulatory issue, not just an HR concern. Operators…
Retaining Leadership Talent in a Licence-Constrained Market
Question Pack IssueRetaining leadership talent has become a critical challenge for gambling operators navigating complex licensing environments. As senior executives…