Market Trends & Consumer Behaviour

Artificial Intelligence (AI) is fast becoming the engine behind personalised experiences in the gambling sector. As we enter 2024, the role of AI has evolved from a buzzword to a mission-critical technology, fundamentally reshaping how operators engage with their consumers. From personalised offers and curated game suggestions to predictive analytics that detect problem gambling behaviours, […]

Two years after the pandemic, the gambling industry continues to evolve, shaped by lasting changes in consumer behaviour. While the immediate disruption of lockdowns is behind us, the shift in how consumers engage with gambling products is far from temporary. Operators and suppliers must now contend with a landscape where mobile-first users dominate, frictionless user

The recent introduction of a new feature by Twitter, allowing its Blue subscribers to post 10,000-character-long posts, is an interesting move by the social media giant. This development seems to suggest that Twitter is keen on competing with rival newsletter platforms by providing a similar functionality. Furthermore, the addition of support for bold and italic

Museums, theme parks and many other location-based entertainment (LBE) operators are working to create the most innovative and immersive guest experiences possible. In 2023, experiences and attractions need to offer more than an ‘Instagrammable’ moment. Visitors want to be immersed in a world. They want to become the star of their own story, and they also want

From booking to airport security, rental car pick-up and hotel check-in, the future of travel experiences is all about speed and convenience – the less time waiting, the better. Las Vegas is a city that thrives on tourism, and ensuring a seamless customer journey from booking to arrival is crucial to ensuring that visitors have a positive