Immersive trends in the attractions industry for 2023

Museums, theme parks and many other location-based entertainment (LBE) operators are working to create the most innovative and immersive guest experiences possible. In 2023, experiences and attractions need to offer more than an ‘Instagrammable’ moment. Visitors want to be immersed in a world. They want to become the star of their own story, and they also want to play an active role. 

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