I remember a conversation I had years ago with a senior executive at a well-known gambling company. We were at a conference, perched on the edge of a loud networking event when I asked him why his company was spending millions on a trade show stand that didn’t seem to deliver much beyond brand awareness. […]
The Cost of Sticking to ‘What We’ve Always Done’ in Gambling Read More »
In the gambling industry, the devastating effects of cybersecurity breaches are all too familiar. When player data is compromised or platforms are brought down by malicious attacks, the consequences extend far beyond immediate financial losses, eroding trust and damaging reputations. Yet, I’ve noticed a recurring pattern: too many businesses still regard cybersecurity as merely a
Cybersecurty Breaches – Your take Read More »
In an increasingly regulated and ethically driven industry, self-exclusion tools have become more than just a compliance tick box. For operators committed to long-term sustainability, they represent a critical mechanism in supporting responsible gambling. Yet, many companies are still treating self-exclusion as a last-resort feature, rather than integrating it into their broader customer engagement strategy.
Artificial Intelligence (AI) is fast becoming the engine behind personalised experiences in the gambling sector. As we enter 2024, the role of AI has evolved from a buzzword to a mission-critical technology, fundamentally reshaping how operators engage with their consumers. From personalised offers and curated game suggestions to predictive analytics that detect problem gambling behaviours,
In 2024, the gambling industry faces a new reality: socially responsible gambling (SRG) is no longer just about ticking regulatory boxes—it has become a strategic imperative. As players and regulators demand greater accountability, operators who adopt a future-focused, proactive approach to responsible gambling find that it’s not just about staying compliant but building long-term trust
Two years after the pandemic, the gambling industry continues to evolve, shaped by lasting changes in consumer behaviour. While the immediate disruption of lockdowns is behind us, the shift in how consumers engage with gambling products is far from temporary. Operators and suppliers must now contend with a landscape where mobile-first users dominate, frictionless user
Shifts in Consumer Preferences Post-Pandemic: Navigating the New Normal in 2024 Read More »
For the gaming sector, the ability to quickly and efficiently move equipment across borders is crucial. From slot machines and gaming terminals to the technology behind digital platforms, the gaming industry relies on a global network of suppliers and manufacturers. However, as we’ve seen in recent years, changes in global trade policies can significantly disrupt
Navigating the Impact of Global Trade Policies on Gaming Equipment Distribution Read More »
The development of a new casino is a highly complex, multi-million-pound undertaking that relies on carefully coordinated supply chains. Whether it’s the transportation of gaming machines, building materials, or cutting-edge technology, casino projects are often working to tight schedules where even minor delays can have major financial and operational repercussions. In recent years, global shipping
As many in our industry know, the gaming sector relies heavily on a complex network of suppliers, manufacturers, and distributors to deliver the hardware and technology that keeps businesses running smoothly. Maintaining a consistent and reliable supply chain is critical, from gaming machines and cash-handling equipment to the tech infrastructure that powers both land-based and
Since the U.S. Supreme Court’s 2018 decision to strike down PASPA (Professional and Amateur Sports Protection Act), the growth of sports betting has exploded. However, instead of a single, unified federal framework, the Supreme Court’s ruling effectively handed regulatory control over to individual states. Six years on, it’s clear that the state-by-state approach has brought
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