LiveScore teams up with X and xAI for sports betting and media innovation
Summary
LiveScore Group has announced a strategic partnership with X and xAI to blend X’s real-time social content and data with xAI’s artificial intelligence across LiveScore’s media and betting products. The deal gives LiveScore access to X’s content and data APIs to capture breaking news, fan conversation and sentiment at scale. xAI will supply AI-driven personalisation, predictive insights and adaptive trading tools to improve engagement on LiveScore and LiveScore Bet (including Virgin Bet).
The collaboration aims to enable instant delivery of news and commentary, let fans share bet-slips and predictions on X, automate customer support via X, and create trading models that respond to live sentiment. Executives from LiveScore and X framed the partnership as a step towards redefining digital fan experience and converging sports media with betting services.
Key Points
- LiveScore gains access to X’s data and content APIs for real-time sports conversations, sentiment and breaking news.
- xAI will provide AI capabilities for personalised content recommendations, predictive insights and adaptive trading systems.
- The partnership enables features like sharing bet-slips and predictions on X to foster real-time fan and bettor communities.
- Automated customer support and smarter trading models will be able to react to live events and fan sentiment, improving efficiency and responsiveness.
- LiveScore Group (including LiveScore Bet and Virgin Bet) reaches 100+ million annual users and also supports esports betting across titles such as League of Legends, VALORANT, CS2 and Dota 2.
Why should I read this?
Because this is where social media, AI and betting start to properly mash up. If you care about how live sport is reported, monetised or bet on, this partnership shows what the near future looks like: instant reactions from social feeds powering personalised experiences and odds that move with the crowd. Quick read, big implications.
Author style
Punchy: this isn’t a minor integration — it’s a clear signal that major players are betting on real-time social data plus AI to reshape fan engagement and wagering. Worth a closer look if you work in sports media, betting tech or audience monetisation.