Reno Pro Soccer Submits Northern Nevada Stadium & Entertainment District Plans
Summary
Reno Pro Soccer has submitted key project entitlements for a proposed stadium and entertainment district on the Jones West Ford site in Reno. The plans would deliver Nevada’s only soccer-specific stadium (6,000+ seats with premium suites and club seating), a men’s professional team competing in the USL Championship, and a mixed-use entertainment district with bars, restaurants, shops, a family entertainment venue, a 301-room hotel, 1,200 parking spaces and a Dean DiLullo-operated casino. The group forecasts more than 1,100 jobs and extra tax revenue. Demolition is already underway while the scheme awaits final regulatory approvals; the club’s name, crest and identity are due to be revealed soon.
Key Points
- Reno Pro Soccer submitted key entitlements to develop a stadium and entertainment district on the vacant Jones West Ford site.
- Planned soccer-specific stadium: capacity of more than 6,000 with premium suites and club seating.
- The development will bring a men’s professional USL Championship team to Reno.
- Entertainment district will be walkable and include bars, restaurants, multiple shops and a family-focused venue.
- Phase 1 includes a 301-room hotel and a 1,200-space parking facility to support year-round visitation.
- A Dean DiLullo-operated casino is part of the initial phase, adding a gaming component to the district.
- Reno Pro Soccer estimates the project will create 1,100+ jobs and deliver significant tax revenue.
- Demolition of the site is in progress; construction awaits final approvals.
Why should I read this?
Quick and blunt: if you care about Reno, local jobs, or the region’s tourism and gaming mix, this is one to watch. It’s got sport, hospitality and a casino rolled into a single project — worth a skim so you don’t miss the big moves.
Context and relevance
This proposal sits where sport-led regeneration meets gaming and hospitality. Approval would strengthen Reno’s year-round tourism offering and create a professional soccer presence through the USL Championship. For local planners, investors and the gaming sector the inclusion of a sizable hotel and a Dean DiLullo-run casino makes the scheme commercially significant. The project also reflects a broader trend toward mixed-use sports and entertainment districts designed to activate urban sites beyond match days.
Author note
Punchy take: this isn’t just a pitch — it’s a potential new district for Reno. Keep tabs on approvals and the team reveal; the economic and commercial impacts could be substantial.