Esports embraces regulated betting amid growing popularity | AGB
Summary
Esports is increasingly integrating regulated gambling partnerships to attract younger audiences, with projected revenues of $4.8 billion this year. The sector is moving closer to betting “with a seatbelt on” — growth is returning after an “Esports winter”, but stakeholders are emphasising strict regulation, innovation and sustainable commercial strategies.
The briefing also flags regional developments that matter to operators: in Macau, free services to customers accounted for 63% of gaming operators’ operating expenses in 2024; and in Sri Lanka the government plans to raise betting and gaming tax to 18% and double the casino entry fee for locals. Together these trends underline both commercial opportunity and regulatory headwinds.
Key Points
- Esports is forming regulated betting partnerships to monetise an expanding, younger audience.
- Projected esports-related gambling revenues are roughly $4.8 billion in 2025.
- Industry leaders are stressing strict regulation, integrity measures and innovation — a “seatbelt on” approach.
- Regulated partnerships aim to balance growth with responsible gambling and risk management.
- Macau: free services represented 63% of operating expenses for gaming operators in 2024.
- Sri Lanka: proposed increase of betting and gaming tax to 18% and higher local casino entry fees.
Context and relevance
This development is important for operators, regulators, sponsors and advertisers. Regulated betting is a clear monetisation route for esports, but it carries compliance, integrity and player-protection obligations. The story ties into wider trends in media rights, sponsorship strategies and regulatory policy as the industry seeks sustainable revenue streams while managing reputational risk.
Why should I read this
Short and useful — if you want the scoreboard: esports + regulated betting = big growth, but with rules. Read it to get the fast take on where the money is heading, what regulators are watching, and where deals are likely to form next. Saves you time and gets you up to speed.
Source
Source: https://agbrief.com/news/18/09/2025/esports-gambling-blooming-partnership/