Tsachi Maimon joins RubyPlay as CEO to scale business to new heights
Summary
RubyPlay has appointed industry veteran Tsachi Maimon as its new Chief Executive Officer. Maimon, who has nearly 20 years of experience in global gaming, joins from Aristocrat Interactive where he was Chief Strategy Officer following Aristocrat’s acquisition in 2024. His previous tenure as CEO of Aspire Global saw the company expand through acquisitions including BtoBet and Pariplay, and eventual integration into NeoGames in 2022.
Maimon starts at RubyPlay on 1 October 2025 and will lead corporate strategy as the studio builds on recent commercial growth, including market entries in Brazil and the US, the launch of independent studio Koala Games, and partnerships with tier-one operators.
Key Points
- Tsachi Maimon named RubyPlay CEO; start date 1 October 2025.
- Brings nearly 20 years of senior leadership in iGaming, including CEO of Aspire Global and roles at NeoGames and Aristocrat.
- Track record of growth through M&A and strategic investments (BtoBet, Pariplay, End2End).
- Will oversee corporate strategy with a clear push to scale RubyPlay in North America.
- RubyPlay has recently expanded into Brazil and the US and launched Koala Games as part of diversification.
- The studio is known for mechanics such as Immortal Ways, Go High and Diamond Explosion and partnerships with tier-one operators.
Context and Relevance
This hire signals RubyPlay’s intent to move from a creative supplier to a larger-scale operator partner and potential consolidation player. Appointing a CEO with proven M&A and international expansion experience suggests RubyPlay plans to accelerate growth, target the lucrative North American market and strengthen operator relationships. Industry watchers, operators and investors should note this as part of the broader trend of studios recruiting seasoned executives to navigate regulation, market entry and scaling challenges.
Why should I read this?
Quick and dirty: RubyPlay just hired a heavyweight with a history of growing and merging game businesses. If you track supplier moves, market expansion (especially North America), or M&A activity in iGaming, this matters — skim it to stay ahead.
Source
Source: https://g3newswire.com/tsachi-maimon-joins-rubyplay-as-ceo-to-scale-business-to-new-heights/