BetGames releases Hero gamification tool to boost user engagement & retention | AGB
Summary
BetGames has launched Hero, a customisable gamification engine aimed at increasing player engagement, session length and retention while supporting cross-sell between RNG, slots and live dealer products. Operators can configure in-game challenges, awards (XP and coins), leaderboards and an in-app shop via BetGames’ back office. Hero covers the provider’s whole portfolio to support new launches and revive legacy titles, with personalised profiles and targeted inbox notifications to reinforce progression and loyalty. BetGames says the tool puts operators in full control to tailor experiences and unlock greater player value.
Key Points
- Hero is a fully customisable gamification engine for operators, controllable through BetGames’ back office.
- Players earn XP and coins by completing challenges, climb leaderboards and redeem rewards from a shop (bonuses and physical items).
- Integrates across BetGames’ portfolio — RNG, slots and live dealer — to boost cross-sell and revive legacy content.
- Personalised profiles and bespoke inbox notifications help drive retention and repeat play.
- Designed to support new game launches and increase lifetime player value for operators.
- Ian Catchick (Chief Product & Business Development Officer) highlights operator control and the tool’s focus on amplifying engagement and retention.
Why should I read this?
Short and sharp: if you work in igaming product, CRM or operator growth, this is exactly the type of kit you’ll want on your radar. Hero promises hands-on control (no dev-heavy hacks) to run challenges, nudge players with personalised messages and push cross-sell across verticals — all things that can lift session times and revenue. We skimmed the announcement so you don’t have to — quick takeaway: this could make launches stickier and breathe life back into old titles.