Ethical Marketing in Gambling: Substance or Symbolism?
The Update:As governments and regulators tighten rules around gambling advertising, operators are increasingly using the language of ethics to describe…
Author: Daniel Shaw
Brand Fatigue in Gambling: Underminimg with Over-Segmentation.
The Update:The gambling industry has seen a significant increase in brand proliferation, with operators launching multiple niche brands to target…
Optimising Funnel Drop-Off: A Real Test in Gambling Context
Summary of the Event In late 2024, Costa Coffee undertook a focused initiative to address a significant drop-off issue within…
Legal and Strategic Reflections on Italy’s Gambling Advertising Ban
Summary of the Event In July 2018, the Italian government passed the “Dignity Decree”, a legislative package aimed at protecting…
New AI Laws Reshape Data Protection Obligations for Gambling Sector
The Update:A wave of legislative developments across jurisdictions is redefining how companies must manage data when deploying artificial intelligence (AI).…
Rethinking Operational Design to Drive Speed and Execution
The Update: Across the gambling sector, pressure is mounting on operational leaders to accelerate product launches, regulatory responses, and customer…
Vendor Onboarding: Questions to Ask Before You Sign
What It Is: Vendor onboarding refers to the process of evaluating, selecting, and integrating third-party providers into a business’s operational…
Modernising Back-end Architecture for Agile Delivery
Memo Title: Modernising Back-end Architecture for Agile Delivery To: Executive Leadership TeamFrom: TGB Strategy OfficeDate: 21 May 2025Subject: Building Agile…
Strategic Leadership in iGaming: Soft2Bet’s Cloud Migration to AWS
Summary of the Event: In early 2024, Soft2Bet, a prominent European iGaming operator, embarked on a significant technological transformation by…
Global Gambling Procurement Faces Strategic Shift Amid Regulatory and ESG Pressures
The Update:Procurement functions within regulated gambling markets are undergoing significant transformation, driven by evolving regulatory landscapes, heightened ESG expectations, and…