Rockwell Confirms New Berlin, Wisconsin for New Manufacturing Campus

Summary

Rockwell Automation has officially selected New Berlin, Wisconsin, as the site for a planned new greenfield manufacturing and warehouse campus, the company announced during its fiscal 2026 first-quarter earnings call. The combined facility is expected to exceed 1 million square feet and could become Rockwell’s largest manufacturing hub globally. The campus will be equipped with advanced automation, robotics and digital systems and is part of a broader $2 billion investment in US operations, infrastructure and talent. Rockwell also confirmed the purchase of a facility in Mequon that it previously leased. Specific site and planning details will be released through the formal city application and approval process.

Key Points

Rockwell has chosen New Berlin, Wisconsin, for its new manufacturing and warehouse campus.
The planned campus could exceed 1 million sq ft, potentially becoming Rockwell’s largest manufacturing site worldwide.
The project is part of a wider $2 billion investment in US manufacturing, digital infrastructure and talent.
The facility will feature advanced automation, robotics and digital systems, aligning with industry trends towards digitised manufacturing.
Rockwell also purchased (rather than leased) a facility in Mequon, reinforcing its long-term footprint in Wisconsin, where its global HQ is in Milwaukee.

Context and relevance

This move cements Rockwell’s continued investment in US manufacturing capacity and in the Midwest as a manufacturing centre. For regional supply chains it signals potential increases in local production capacity, job creation and demand for skilled labour in automation and digital systems. The decision also highlights ongoing trends of reshoring, heavy capital investment in smart factories, and the growing importance of integrated manufacturing and warehousing hubs for resilience and speed to market.

Why should I read this?

Short version: if you care about manufacturing, supply chains, jobs or automation, this matters. Rockwell’s New Berlin campus is big — over a million square feet big — and it’s part of a major $2bn push. That means new local jobs, more automated production capacity and potential shifts in regional supplier demand. Worth a quick skim so you know where the heavy investment is landing.

Author’s note (style: punchy)

This is significant — Rockwell is doubling down on US manufacturing at scale. Keep an eye on planning approvals, local hiring announcements and announcements about automation partners: they’ll show how the plant will actually operate and who benefits in the supply chain.