Las Vegas Starts Big Sales Push to Fight Tourism Slump

Summary

Las Vegas will run “The Fabulous 5-Day Sale” from 22–26 September as part of a $35m “Welcome to Fabulous” marketing push to counter an 8% year-to-date drop in visits (including a 12% fall in July). The city-wide sale offers short-term discounts on hotels, shows, dining and attractions, with deals listed on VisitLasVegas.com — from High Roller tickets and gondola rides to half-price golf and zipline offers. The campaign uses national TV ads, Times Square and stadium displays, airport activations and social influencers to shift perceptions of Las Vegas as expensive and to drive fall visitation ahead of expected convention rebounds in 2026.

Key Points

The Las Vegas Convention and Visitors Authority is staging a city-wide “Fabulous 5-Day Sale” (22–26 Sept) with discounts across the Strip, downtown and nearby resorts.
The sale is part of a $35m “Welcome to Fabulous” campaign that includes national TV spots, a Times Square 3D billboard, airport activations and stadium displays.
VisitLasVegas.com lists 50+ hotel packages, attraction discounts (often 20%+), dining deals and special offers for locals; some discounts have blackout dates or limited availability.
Las Vegas has seen an 8% decline in visits so far this year; officials hope the coordinated sales push will change value perceptions and boost short-term visitor numbers.
The campaign aims to build momentum into 2026 when convention and group business are expected to help restore higher traffic levels.

Context and relevance

Falling visitation hits hotels, casinos and local businesses — so this unusually broad, city-level sales push signals a move from isolated property deals to a united destination strategy. It’s relevant to travel industry observers, hospitality operators, event planners and investors tracking post-pandemic recovery, price sensitivity in leisure travel and how major tourist destinations respond to sharp downturns.

Why should I read this?

Short answer: because it shows how Vegas is trying to claw back guests fast. Big discounts + big ad stunts = a direct attempt to prove the city can be affordable again. If you work in travel, hospitality or rely on Vegas footfall, this explains the immediate tactics and what to expect over the autumn.

Author style

Punchy: The article gets straight to the point — $35m and a five-day sales blitz show Las Vegas is deploying an all-in promotional response to a sharper-than-expected slump. Read the detail if you need to plan around or analyse tourism trends; otherwise the main moves are covered above.