Brazil is set to become a top iGaming market and Evolution aims to support operators and players throughout that process
Summary
Brazil entered a regulated era for online gaming at the start of 2025, immediately becoming one of the most promising markets worldwide. Evolution secured a first-mover position as the first licensed supplier on day one and opened its inaugural live casino studio in São Paulo in July, underlining its commitment to the market.
Evolution’s strategy focuses on localisation — native Portuguese-speaking dealers, tailored global titles, and operator tools such as Dream Creator for bespoke RNG slots. The company sees Brazil as the cornerstone of its Latin America roadmap while monitoring other regional markets like Argentina, Mexico and Colombia. Evolution highlights both opportunities (scale, high demand) and challenges (divergent regulation, taxation and advertising debates) as the sector matures.
Key Points
- Brazil moved into regulated online gaming in early 2025, creating rapid market opportunity.
- Evolution was the first licensed supplier on day one and opened a São Paulo live casino studio in July.
- Localisation is central: Portuguese-speaking Blackjack tables and adaptations of global titles.
- Evolution offers Dream Creator to enable operators to design culturally targeted RNG slots quickly.
- Brazil is the cornerstone of Evolution’s LatAm strategy; Argentina, Mexico and Colombia are next on the radar.
- Challenges include differing regional regulations, taxation and advertising debates — but regulation also brings stability.
- Evolution positions itself as a long-term partner supporting operators and players through market growth.
Context and relevance
This interview with Renata Henriques, Head of Region Brazil at Evolution, explains why Brazil’s regulated launch is pivotal for suppliers and operators. For industry stakeholders, the news signals a decisive shift: regulated frameworks plus large-scale demand mean major investment and localisation will drive product strategies across Latin America.
Operators should note the emphasis on live dealer content and tools for customised RNG titles; regulators and policymakers will be watching debates on taxation and advertising that will shape profitability and marketing freedoms. For players, regulation promises safer, more trusted experiences backed by international suppliers.
Why should I read this?
Quick answer: if you care about where iGaming money, talent and tech flow next, this is it — Brazil. Evolution’s moves show the market isn’t just big on paper; it’s being built right now. Read it to understand how localisation, studio launches and operator tools will shape who wins and how fast the sector scales.