BETBY to present major AI labs enhancements AT SBC Summit Lisbon – Casino International
Summary
BETBY will unveil a major update to its AI Labs sportsbook suite at SBC Summit Lisbon 2025. The upgrade brings three core enhancements: Betting Tips (now covering 40,000 events/month and adding live in‑play tips), a real‑time Personalisation engine, and an evolved Entertainment Feed that monitors live developments and automates settlements. BETBY’s AI Risk Management also claims 99.99% accuracy in identifying the top 15% of high‑risk players.
Danil Emelyanov, Head of AI Labs, says these features push AI Labs into a new phase and will be showcased at stand C110.
Source
Key Points
- Betting Tips now scale to 40,000 events per month across sports and esports in 25 languages.
- Introduction of live betting tips that react to in‑game data and update recommendations in real time.
- Shift to combined markets (e.g. “1×2 & Total”) to increase margins and player interaction.
- Enhanced Personalisation engine delivers real‑time personalisation using individual preferences and hourly/daily/weekly trends.
- Entertainment Feed expanded to monitor live non‑sporting events, keeping odds relevant and enabling automated settlements.
- AI Risk Management flags the top 15% of high‑risk players with 99.99% accuracy.
- BETBY will present the upgrades at SBC Summit Lisbon 2025, stand C110.
Why should I read this?
Short version: if you work in sportsbooks or player retention, this is worth a quick skim. BETBY’s live in‑play tips and instant personalisation could change how operators target offers and keep players engaged — and they’re showing it in Lisbon.
Context and relevance
The update matters because it demonstrates how AI is moving from static recommendations to real‑time, operational tools that affect margins, trading and retention. Live tips and automated entertainment markets fit current trends toward more personalised, in‑play experiences and automation across the gambling industry. Operators looking to boost engagement or reduce trading overheads should note these features.
Author’s take
Punchy: BETBY is betting on real‑time AI to make sportsbooks smarter and stickier. Not revolutionary, but a sensible step up — and we’ve saved you the time of reading the full release.