Allwyn commits to customer safety with new Player Protection Lab

Summary

Allwyn has launched the Player Protection Lab, a global responsible-gambling programme that will fund research and projects designed to advance player safety. The initial call for proposals runs until 14 November 2025 and targets three priority areas: digital innovation, messaging to encourage positive play, and the development of effective safety tools.

Successful projects can receive up to €100,000 each, with two funding bands: up to €50,000 for small projects and €51,000–€100,000 for medium-scale initiatives. Proposals must align with Allwyn’s responsible-gambling priorities, address clear knowledge gaps and deliver tangible benefits for player safety. The lab will partner with researchers and academics to explore new ideas and cross-sector learnings.

Key Points

Allwyn has created the Player Protection Lab to support research into safer gaming and player protection.
Open application period runs to 14 November 2025 and focuses on digital innovation, positive-play messaging and safety tools.
Funding is available per project up to €100,000, split into two bands: up to €50,000 and €51,000–€100,000.
Projects must align with Allwyn’s responsible gambling priorities and demonstrate clear player-safety benefits and knowledge gains.
The initiative follows other Allwyn responsible-gambling work, including the “Play the Right Way” campaign and wider customer-focused operational changes.

Why should I read this?

If you work in iGaming, regulation, player protection or related research, this matters — Allwyn is putting real money behind practical safety research. It’s a quick way to spot funding opportunities, potential partnerships and emerging approaches to safer play without digging through a dozen press releases.

Context and Relevance

The Player Protection Lab reflects a wider industry shift toward evidence-led responsible gambling measures and operator-funded research. By financing academic and sector projects, Allwyn could accelerate new tools and messaging strategies that influence operator practice and regulatory expectations. The move also complements the group’s recent tech upgrades, retail investments and digital M&A activity, signalling responsible play is being integrated into its broader customer-experience strategy.