Strategic Intelligence for Gaming Vendors & Suppliers
Understand how operators think, what they prioritize, and which frameworks they use to evaluate solutions. Better intelligence = better positioning = more deals closed.
The Challenge Vendors Face
You’re selling to operators, but do you truly understand how they make decisions?
- You’re pitching operators but don’t understand their decision frameworks
- You build products without knowing what operators actually need
- Your sales team can’t speak the language operators use internally
- You miss market shifts because you’re not seeing what operators see
“The best way to sell to operators is to understand how they think.”
TGB gives you that understanding. See what your customers see. Understand the frameworks they use. Speak their language.
See What Your Customers See
When you understand the frameworks operators use to evaluate vendors, you gain a massive competitive advantage.
Position Within Their Process
Operators use TGB’s frameworks to evaluate vendors. When you know these frameworks, you can position your solution perfectly within their decision process.
Example: Understand the Vendor Evaluation Framework operators use = address their exact criteria in your pitch.
Speak Their Language
Stop using vendor marketing speak. Start using the language operators use internally when discussing solutions.
Example: When an operator says “we’re evaluating Brazil,” you know exactly what checklist they’re using.
Anticipate Their Questions
When you see the frameworks operators use, you can anticipate their questions before they ask and prepare better responses.
Example: Know which compliance questions operators must answer = provide those answers proactively.
Build What They Actually Need
Product teams that understand operator workflows build solutions that fit how operators actually work, not how vendors think they work.
Example: See operator pain points = prioritize product roadmap around real needs.
Why Vendors Join TGB
Different teams use TGB intelligence for different competitive advantages
Sales & BD Teams
Understand operator pain points and decision frameworks = better pitch conversations that close 30% faster.
Product Teams
See which operator challenges are unsolved = product roadmap priorities that match real market needs.
Marketing Teams
Use the same language operators use internally = more resonant messaging that cuts through vendor noise.
Executive Teams
Early intelligence on regulatory/market shifts = strategic advantage over competitors who read trade media.
“Your competitors are already members. Here’s why:”
- Better sales conversations that close faster
- Better product-market fit from seeing real operator needs
- Better positioning using operator frameworks
- Better strategic planning from early market intelligence
TGB vs. Trade Media for Vendors
Why vendor teams choose TGB over traditional industry media
| Trade Media | TGB for Vendors |
|---|---|
| News about what happened | Frameworks operators use to make decisions |
| Vendor press releases | Operator pain points and priorities |
| Industry gossip | Practical intelligence on operator behavior |
| What vendors want to say | What operators actually need |
| Conference promotions | Decision-making frameworks and tools |
Choose Your Membership Level
Start free to see what operators see. Upgrade to Pro for complete framework access.
- Daily strategic news digest
- See what operators see
- Weekly newsletter highlights
- Free industry reports
- Understand operator priorities
- Everything in Free/Exec tier
- Complete operator framework access
- Understand how operators evaluate vendors
- Monthly Executive Briefing reports
- Benchmark insights vs. competitors
- Strategic intelligence operators see
- Priority customer support
Sales teams using TGB frameworks close 30% faster
- Everything in Pro tier
- Quarterly Elite Foresight Reports
- Early regulatory/market intelligence
- Exclusive leadership event access
- Direct analyst consultation (2 hours/year)
- Priority specialist research access
For vendor executives needing strategic foresight
Two Ways to Work with TGB
Membership gives you intelligence. Partnership gives you visibility.
Path 1: Become a Member
Intelligence about how operators think
- See the frameworks operators use
- Understand their decision processes
- Better sales, product, and marketing
- Competitive advantage through customer intelligence
Path 2: Explore Partnership
Brand visibility + strategic advisory
- Your brand on tools operators use repeatedly
- Kate Chambers’ strategic advisory & network
- Sustained visibility with active buyers
- 12:1 ROI (EvenBet Gaming case study)
Many vendors do both. Membership gives your teams operator intelligence. Partnership gives you brand visibility + Kate’s strategic advisory. They complement each other.
Common Questions from Vendors
Why would a vendor need operator intelligence?
Because understanding how your customers make decisions gives you a massive advantage. When you know the frameworks operators use to evaluate vendors, you can position your solution perfectly within their decision process. Sales teams that understand operator thinking close deals 30% faster.
Isn’t this just for operators?
The best vendors are customer-obsessed. TGB gives you a window into how operators think, what they prioritize, and which tools they use to make decisions. Your sales, product, and marketing teams become more effective when they understand the customer perspective deeply.
We already have competitive intelligence. Why TGB?
TGB shows you how operators evaluate ALL vendors (including you). It’s not competitive intelligence – it’s customer intelligence. Understanding the decision frameworks operators use is more valuable than knowing what competitors are doing. It helps you position against their evaluation criteria, not against competitor features.
Should we become members AND partners?
Many vendors do both. Membership gives your teams operator intelligence for better sales/product/marketing. Partnership gives you brand visibility + Kate’s strategic advisory. They serve different purposes but complement each other. Start with membership to understand operator thinking, then explore partnership for visibility.
Which teams should have access to TGB?
Sales, Product, Marketing, and Executive teams all benefit from operator intelligence. Sales uses frameworks for better conversations. Product uses pain points for roadmap priorities. Marketing uses operator language for messaging. Executives use market intelligence for strategy. Most vendor organizations give multiple teams access.
How is this different from attending operator conferences?
Conferences give you 2 days of conversations with operators. TGB gives you 365 days of seeing exactly what operators are reading, which frameworks they’re using, and how they’re thinking about challenges. It’s continuous intelligence vs. periodic snapshots. Plus, you see their internal decision-making tools, not just what they say at events.
Start Understanding Your Customers Better
Join vendor teams who’ve gained competitive advantage through operator intelligence.
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