IIs the gaming industry inadvertently regulating itself into a corner by making it easier for VIPs to gamble elsewhere?
Alex Limesand joins the latest episode of Harpinion to tackle the growing friction between global policy and operational reality. With 18 years at giants like Caesars, BetMGM, and Entain, the Director of PlayUp Consulting Ltd offers a candid look at the high stakes world of VIP gaming.
In this conversation, we deconstruct the shift from the Las Vegas Strip to the complex digital landscape of Europe. Alex explains the “60/5 Revenue Rule” where 5% of a database drives 60% of total revenue and why the current era of intrusive “red tape” puts that entire foundation at risk.
The reality is that if the barrier to entry becomes too difficult, the player does not stop gambling. They simply find a more convenient path.
For operators and regulators alike, the challenge is now about more than just compliance. It is about maintaining the personal touch in an increasingly bureaucratic world.
Watch the full episode for a deep dive into the intersection of gaming, finance, and policy.
In Partnership with The Gaming Boardroom