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Market Trends & Consumer Behaviour Framework

Customer Research and Churn Analysis Framework

For commercial leadership who needs to understand why customers are leaving before it becomes a revenue problem. The product or CRM manager gets a six-part framework covering research design, quantitative churn analysis, qualitative research, and a segmented action plan tied to commercial value.

A six-part framework for designing and running customer research, analysing churn at segment level, and building a prioritised action plan to reduce customer loss.

What you'll get

  • Step-by-step decision framework with clear criteria at each stage
  • Implementation checklist mapped to operational team responsibilities
  • Worked examples illustrating framework application in common scenarios
  • Common failure modes and how to avoid them

Who this is for

  • CCOs and compliance directors designing or auditing operational processes
  • Heads of Operations implementing regulatory change programmes
  • Legal teams assessing process adequacy against regulatory standards

Save with a bundle

This tool is part of a bundle. Buy the bundle and get every tool in it for one price.

Commercial Intelligence Bundle This tool plus 3 more — from £999.00 + VAT View bundle →

Work With a TGB Expert

If your situation is complex, or you want a specialist to review your completed work and guide your next steps, TGB can match you with an expert in this subject area. Complete the tool as fully as you can, then book your session — we sign a short NDA, share your responses with your assigned expert, and arrange a 90-minute call. Your expert reviews your work beforehand, so the whole session is on your situation. You leave with a written summary and a clear action plan.

£4,500 + VAT

The Expert Session is an add-on to the tool, not a replacement for it. The tool itself (£499.00 + VAT) is purchased separately and is added to your basket with your session.

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Single payment. Booking and NDA handled by the TGB team.

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  • All 118 tools and frameworks — unlimited access
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  • Full monthly Board Briefing
  • 7-day grace period on renewal
£2,400 /year
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