The Update:As governments and regulators tighten rules around gambling advertising, operators are increasingly using the language of ethics to describe their marketing strategies. Phrases like “responsible by design” and “safer…
The Update:The gambling industry has seen a significant increase in brand proliferation, with operators launching multiple niche brands to target specific market segments. This strategy, aimed at capturing diverse customer…
What It Is Player profiles are structured representations of gambling customers, used to inform product design, personalisation, and responsible gambling strategies. These profiles can take various forms, from high-level personas…
The Update:Regulatory bodies across Europe, Australia, and North America are introducing or tightening advertising laws that directly counter prevalent digital marketing strategies in the gambling industry. These include restrictions on…
This is a Thought Experiment for strategic scenario planning. It explores a hypothetical situation inspired by real-world trends. It is not a prediction or report of actual events. Scenario Set-Up…
