There are two key distinctions to make in regard to personal branding: uncovering what your personal brand is versus marketing it to build visibility. Uncovering your personal brand means obtaining clarity of two key elements: a unique positioning, as well as associations your name consistently evokes in people’s minds. For some, it is the modern version of the “elevator pitch.” For others, it is their way of combating impostor syndrome. Our unique positioning, when clearly defined to authentically express who we are, allows us to effortlessly answer the frequent questions of self-doubt: “Why me?” or “What do I bring to the the party”?
