BiS SiGMA South America 2026 welcomes leading regulators shaping Latin America’s gaming future
Summary
BiS SiGMA South America 2026 will take place in São Paulo from 06-09 April at the Transamerica Expo Center. The summit is expected to attract 18,500 delegates, more than 250 speakers and will feature three dual-language stages. The event — powered by SOFTSWISS and formed after a merger with SiGMA — has drawn an unusually large and varied group of regulators, lawmakers, diplomats, media leaders and industry representatives from across Latin America and beyond.
The gathering aims to drive policy alignment and cooperation as Brazil begins its first full cycle under a regulated betting framework. Key attendees include senior figures from Paraguay, Argentina, regional bodies such as FIJA/Fecoljuegos and OJADA, honorary consuls and ambassadors (including Maltese representatives), plus media and industry voices. The presence of fiscal, legislative and regulatory authorities highlights the summit’s role as a government-to-business forum for shaping taxation, compliance and cross-border standards.
Key Points
- The summit runs 06–09 April at Transamerica Expo Center in São Paulo with 18,500 delegates and 250+ speakers.
- BiS SiGMA has attracted a broad regulatory delegation, signalling a push for regional policy alignment as Brazil implements regulated betting.
- Notable attendees represent Paraguay (tax and industry bodies), Argentina (LOTBA), regional regulators and former heads of CONAJZAR, underlining cross-border collaboration.
- Diplomats and honorary consuls (including Maltese representatives) signal growing international ties and investment interest in Latin American markets.
- Media leaders and legislators are present, emphasising public communication, taxation and lawmaking as central issues at the summit.
- Event programming includes dual-language stages, startup pitches, networking dinners, awards and a closing party — creating multiple engagement points for operators, suppliers and regulators.
Why should I read this?
Look — if you work in Latin American iGaming, betting or payments, this one matters. Brazil’s move to full regulation and the unusually heavyweight regulator turnout means market access rules, tax thinking and compliance expectations are being talked through face-to-face. If you want a heads-up on where licences, cross-border rules and enforcement are heading, this event is the place to watch.
Author take
Punchy and plain: the summit is fast becoming the go-to stage for regulators and industry to agree the playbook. If you’re an operator, supplier or investor, missing the debates and networking here would be a strategic mistake — the discussions will shape market entry, tax regimes and compliance for months to come.