BetConstruct’s Vigen Badalyan launches Choice Gaming & KISS AI at Harmony Choice
Summary
At BetConstruct AI’s Harmony Choice event in Barcelona, co-founder Vigen Badalyan unveiled two major products: Choice Gaming, a developer studio that gives operators full ownership and lifetime access to game content; and KISS AI Live Casino, billed as the industry’s first AI-first live casino platform that lets operators adapt dealers and environments in real time.
Key Points
- Choice Gaming offers operators full rights, full control and lifetime access to titles — a new ownership model for content distribution.
- Choice Gaming is already live on 1,000+ websites with a rapid rollout target of 5,000 sites by the end of February 2026.
- Evra Crash, a multiplayer crash game collaboration with footballer Patrice Evra, targets social and mobile play and is optimised for land-based integration.
- KISS AI Live Casino is an AI-first live-studio solution allowing real-time customisation of dealer appearance, ethnicity, clothing and backgrounds.
- The KISS AI suite debuts with six AI dealers (Alisa, Charlie, Defne, Maria, Rose and Seo-Yan) and promises AI-governed dealer interactions.
- Choice Gaming added Open API integration on 19 January to speed up deployment and simplify contracts for partners.
- Promotional incentives: every 51st integrator gets the Choice Gaming slot portfolio free for a year; partners integrating KISS AI by 25 February get one year free access.
Content Summary
Badalyan framed Choice Gaming as a next-gen studio focused on operator independence, delivering HTML5 slots, instant and crash games in 20+ languages with 24/7 support and built-in promotional tools such as leaderboards and automated free-spin campaigns. Evra Crash blends sports star branding with multiplayer mechanics to appeal to social players and cross-channel deployments.
KISS AI Live Casino aims to replace static physical studios with an adaptable, AI-driven live experience. Operators can define dealer profiles and environments on the fly to match brands or local market preferences. The platform launches with six distinct AI dealer personas and is positioned for rapid global adoption via Open API and streamlined online contract sign-off.
Context and Relevance
The announcements sit at the intersection of two key industry trends: operators seeking greater control/ownership of content and the accelerating adoption of AI in live gaming. Choice Gaming’s ownership model challenges traditional supplier/operator dynamics, while KISS AI tests how far AI can replace or augment live-dealer experiences — both developments that could shift integration, localisation and marketing strategies across the iGaming sector.
Why should I read this?
Short version: if you work with games or live casino tech, this matters. Choice Gaming changes who owns the content and how it’s monetised, and KISS AI could reshape live-dealer operations and localisation. Quick read, big potential impact — worth knowing now so you’re not scrambling later.
Author style
Punchy: A clear play to hand operators more control and to weaponise AI in live play — this isn’t just a product launch, it’s a strategic pivot that rivals and operators will need to respond to fast.