Eastern Europe & Central Asia in Focus as SBC Summit Tbilisi 2025 Opens Next Week
Summary
SBC Summit Tbilisi 2025 takes place at the Sheraton Grand Tbilisi Metechi Palace on 15–16 October and is expected to attract around 2,000 senior executives. Co-hosted with SMH Global, the two-day event brings together operators, affiliates, suppliers and regulators with a particular focus on Eastern Europe and Central Asia.
The agenda features 60+ expert speakers across two days: day one concentrates on compliance, regulation and innovation (including AI-driven personalisation), while day two focuses on sports, talent and engagement. High-profile appearances include Alessandro Nesta delivering a keynote and participating in a panel on sports icons’ influence in gaming.
The summit will host regulators from Malta, Georgia, Estonia, Bulgaria and Lithuania, plus industry association Rombet. Beyond sessions, the event includes an exhibition floor, multiple networking parties, a poker tournament (RSVP required) and a VIP C-level dinner. Ticketing options include a Full Event Pass ($200), group discounts and complimentary operator and affiliate passes.
Key Points
- SBC Summit Tbilisi 2025 runs 15–16 October at Sheraton Grand Tbilisi Metechi Palace with ~2,000 delegates expected.
- Event co-hosted by SMH Global; agenda covers compliance, AI personalisation, gamification, esports, ambassador partnerships and broadcasting.
- Alessandro Nesta makes two appearances: a leadership keynote and a panel on sports icons in gaming.
- More than 60 speakers, including senior executives from Entain, Flutter CEE, Setanta Sports, and regional founders and CEOs.
- Strong regulatory attendance from several European jurisdictions and Rombet, signalling focus on multi-jurisdictional compliance.
- Networking and social calendar includes opening and closing parties, a poker tournament (RSVP), and a C-level VIP dinner.
- Ticketing: Full Event Pass $200, group discounts available, complimentary operator & affiliate passes.
Context and Relevance
SBC Summit Tbilisi is positioned as a gateway to markets across the Caucasus, Eastern Europe and Central Asia — regions seeing increased operator interest, regulatory activity and localised market strategies. For businesses aiming to expand or deepen presence in these markets, the summit provides market intelligence, regulatory contacts and partnership opportunities. Topics like AI personalisation, sponsorships and new betting formats reflect wider industry trends shaping product, marketing and compliance strategies.
Why should I read this?
If you’re working in iGaming, sports betting or adjacent tech and you care about growth beyond Western Europe, this is the short version: head to Tbilisi next week. Big names, regulators, regional operators and networking events all in one place — good for deals, partnerships and learning what actually works locally. Saves you time: we skimmed the agenda so you know why it matters.