LeoVegas CTPO dismisses betting platform integration delay, highlights migration complexities
31 July 2025 | By Kyle Goldsmith
Summary
LeoVegas’ Chief Technology and Product Officer Adrian Vella says reports of a delay to the Tipico US sportsbook rollout are misplaced. He explains the operator is using a phased, planned approach that prioritises testing, regulatory compliance and player experience. The firm launched the new in-house sportsbook in Denmark in mid-July and is progressing its wider migration as intended.
Earlier comments from MGM Resorts CEO Bill Hornbuckle and an extended Kambi partnership sparked speculation of slippage, but Vella frames those moves as part of a broader continuity and risk-management strategy. Retaining Tipico’s teams and leveraging MGM’s support have been central to the migration, which aims to deliver faster product performance, improved localisation and new UX features.
Source
Key Points
- • Adrian Vella says the Tipico platform integration is proceeding via a phased rollout designed for rigorous testing, regulatory compliance and optimising player experience.
- • The new in-house sportsbook launched in Denmark in mid-July as the first “core” market to use the proprietary product.
- • Public comments from MGM’s CEO and Kambi’s contract extension fuelled delay rumours, but LeoVegas describes the Kambi deal as ensuring business continuity during migration.
- • LeoVegas acquired Tipico’s US betting platform in June last year and retained Tipico’s management, technology and trading teams to lead integration efforts.
- • Vella highlights the technical and cultural complexities of large-scale platform migrations and says the phased approach lets the team learn and adapt.
- • MGM’s support has been instrumental, helping accelerate rollout and embed sports betting into LeoVegas’ long-term strategy.
- • Moving betting tech in-house is intended to boost localisation, speed product innovation and enable bespoke features like missions, partial cash-out and an improved bet builder.
Why should I read this?
Short and useful: if you follow operator tech strategy or market rollouts, this explains why a big migration that looks delayed on paper is actually a careful, staged move — and why that matters for product, regulation and players. We’ve done the slog so you don’t have to.
Context and relevance
The story sits squarely in the trend of operators bringing critical tech in-house to gain control, speed and localisation advantages. LeoVegas’ migration underlines common challenges in integrating acquired platforms — preserving talent, managing regulatory diversity and balancing continuity with innovation. For stakeholders watching consolidation and platform ownership in iGaming, the piece signals how major groups manage transition risk while pursuing product differentiation.