SOFTSWISS launches fixed-odds prediction markets for iGaming operators
Summary
SOFTSWISS has unveiled SOFTSWISS Prediction Markets, a B2B fixed-odds solution that lets online casino and sportsbook operators offer event-based wagering on binary outcomes across politics, economics, technology and culture. The product is available as a standalone iFrame widget or as a direct integration with the SOFTSWISS Sportsbook, with rollout times of two to three days for existing partners and roughly three weeks for new operators.
The platform uses a fixed-odds model rather than peer-to-peer exchange mechanics, giving operators control over pricing, margins and risk while fitting existing operational and compliance frameworks. SOFTSWISS says the product is already live with selected partners and will be presented at BiS SiGMA South America in São Paulo.
Key Points
- SOFTSWISS Prediction Markets is a B2B fixed-odds product for binary event wagering (politics, macro, tech, culture).
- Delivered as an iFrame widget or direct sportsbook integration; quick launch: 2–3 days for existing partners, ~3 weeks for new operators.
- Fixed-odds approach avoids the complexity of peer-to-peer exchanges and external liquidity, letting operators manage pricing and margins.
- Product aligns with existing risk, compliance and operational frameworks for easier adoption.
- Prediction markets have surged in volume (US annualised trading estimated at $40–50bn in 2025 versus ~$300m in 2024), indicating strong user demand.
- SOFTSWISS positions prediction markets to attract new audiences driven by news and public narratives rather than traditional sports fandom.
- The company will showcase integration scenarios at BiS SiGMA South America (stands M80 and M85).
Why should I read this?
Quick heads-up: if you build or run sportsbooks or casino platforms, this matters. SOFTSWISS is offering an easy plug‑and‑play way to tap a rapidly growing prediction‑markets crowd without turning your product inside out. It’s a low-friction test — get new players interested in global events, not just match scores. Handy if you want to try something fresh without overhauling your stack.
Context and Relevance
Prediction markets have exploded recently, with established platforms like Polymarket and Kalshi processing huge volumes. Traditional iGaming operators have largely stayed out of that space because exchange models require different liquidity, pricing and compliance approaches. SOFTSWISS’s fixed-odds model lowers those barriers by fitting prediction markets into familiar sportsbook processes, making it easier to experiment and monetise new player cohorts.
For product teams and commercial leads, this is both an opportunity and a strategic pivot: capture users who engage with public narratives and macro events, diversify offerings beyond sport, and test demand without rebuilding back‑end exchange mechanics. Regulators and risk teams will still need to review local rules for event-based markets, but the fixed-odds setup simplifies internal risk management compared with P2P exchanges.
Author
Punchy take: SOFTSWISS is selling predictability — literally. They’ve packaged prediction markets so operators can switch them on fast and keep control. If you’re curious about new revenue lines or audience growth, don’t ignore this.
Source
Source: https://next.io/news/b2b-news/softswiss-launches-fixed-odds-prediction-markets/