Paf targets €8,000 annual player loss limit after latest reduction

Summary

Paf has reduced its mandatory maximum annual loss to €15,000 across all its sites and product categories, and has announced a long-term target to lower that cap further to €8,000 per year. The operator has been progressively cutting loss limits since 2018 and already enforces lower limits for younger age groups. Paf says the move underlines its commitment to responsible gambling and will phase out a cohort of ‘high intensity’ players who previously generated significant revenue.

Key Points

Paf’s new mandatory maximum annual player loss is €15,000, applied across all gaming categories and sites.
The operator’s stated long-term aim is to reduce the annual loss cap to €8,000, to be introduced gradually.
Younger players already face stricter limits (eg. €6,000 for ages 20–24 and €1,800 for 18–19) — those remain unchanged in this update.
Paf intends to remove revenue from the ‘high intensity’ segment (players losing €15,000–€30,000); that group generated €18.3m in revenue in 2024.
Paf phased out the >€30,000 loss segment previously, cutting that revenue to zero between 2017 and 2021.
Paf argues limits are a last-safeguard and calls for common national deposit limits and action against unlicensed operators to prevent displacement of risky behaviour.

Content summary

The article reports Paf’s latest reduction in mandatory annual loss limits to €15,000 and describes the operator’s ambition to lower that cap to €8,000 over time. Management frame the move as part of a long-term responsible-gambling strategy, accepting phased revenue losses to avoid unsustainable income from heavy spenders. Paf will also eliminate the ‘high intensity’ player bracket (now worth €18.3m in 2024), replicating a prior phase-out of the >€30,000 cohort. Executives stress limits change player behaviour but note the need for broader industry or national measures to prevent players simply migrating to other operators.

Context and relevance

This is an operator-led example of increasingly stringent self-regulation in the Nordics and wider igaming market. Paf’s stepwise reductions signal pressure on operators to prioritise safer gambling over short-term revenue, and they may influence peers and regulators considering mandatory caps or deposit limits. The financial figures cited (eg. €18.3m from the €15k–€30k segment in 2024) show material revenue impact — relevant for operators, investors and regulators tracking sustainability and compliance trends.

Author style

Punchy: This is a deliberate, visible move — Paf is choosing a reputational and regulatory route over maximising returns from heavy spenders. If you follow industry regulation, safer-gambling practice or operator strategy, the detail matters — and you should read it.

Why should I read this?

Because Paf is doing something a lot of operators talk about but few commit to: cutting loss-based revenue and setting a concrete target to push the cap down to €8k. If you work in igaming, regulation, or safer-gambling policy (or you just want to know where consumer protection is heading), this short update tells you where one influential Nordic player is taking the industry — and why it might matter to your business or policy thinking.