Aristocrat expands AI and analytics capabilities with acquisition of Gaming Analytics

Summary

Aristocrat Leisure Limited has acquired US-based Gaming Analytics, a provider of AI-powered tools for real-time player analytics, slot optimisation and marketing automation that work alongside existing casino management systems.

The deal brings Gaming Analytics’ scalable technology and a team of 30+ people across the US, Spain, India and Canada into Aristocrat. Founder and CEO Kiran Brahmandam moves into the role of Managing Director, Gaming Analytics within Aristocrat and the business will continue supporting its current customers.

The acquisition is positioned to strengthen Aristocrat’s platform operations by delivering real-time data collection, analytics and personalised player engagement across land-based operations. The announcement follows recent executive hires at Aristocrat, including Bob Serr as CTO and Dafne Guisard as Chief Commercial Officer, EMEA.

Key Points

Aristocrat has acquired Gaming Analytics (sum undisclosed), enhancing its AI and analytics capabilities for casinos.
Gaming Analytics offers real-time player analytics, slot optimisation and marketing automation that integrate with casino management systems.
Over 30 staff from Gaming Analytics in the US, Spain, India and Canada have joined Aristocrat; CEO Kiran Brahmandam is now Managing Director, Gaming Analytics at Aristocrat.
The acquisition aims to improve platform operations with real-time data collection and personalised player engagement across land-based venues.
Aristocrat recently appointed Bob Serr as CTO (bringing AI and enterprise tech experience from Microsoft and Amazon) and Dafne Guisard as CCO, EMEA to drive regional growth.

Author style

Punchy: This isn’t a small add-on — Aristocrat has bought a ready-made AI stack plus the team to plug real-time analytics into its platform. Expect faster product-level personalisation and tighter operator tools.

Why should I read this?

Short version: Aristocrat has just bolted in-house AI smarts and a specialist team to make slots and floor operations smarter. If you care about casino tech, player personalisation, or M&A trends in gaming, this tells you who’s investing in analytics and why it will matter for operators and suppliers.