Soft2Bet targets doubling growth in 2026 after strong 2025 results
Summary
Soft2Bet published its 2025 results and set an ambitious plan to double growth in 2026. The Malta-based iGaming platform and solutions provider reported an 85% year-on-year rise in revenue and a 103% increase in EBITDA for 2025. The company plans new brand launches, aims to secure at least five additional licences and to expand further into regulated markets. Key product work in 2025 centred on its proprietary gamification engine, MEGA, while a shift to a localised operating model and high-profile marketing moves supported performance.
Key Points
- Soft2Bet recorded an 85% increase in revenue and 103% growth in EBITDA in 2025.
- Sportsbook gross gaming revenue (GGR) rose 173%, with turnover up 150%.
- Casino verticals showed strong momentum: Games GGR +190% and Live Casino GGR +307%.
- 2026 priorities: launch new brands tailored to markets, double KPIs (GGR, revenue, portfolio) and obtain at least five new licences.
- Proprietary gamification engine MEGA drove better player engagement and retention in 2025.
- Soft2Bet shifted to a localised support model and boosted brand visibility via ambassador partnerships and industry awards.
Why should I read this?
If you care about who’s scaling fast in iGaming, this is a neat, compact read. Soft2Bet’s numbers are bold and they’ve got a clear playbook for 2026 — new brands, more licences and heavier localisation. It’s useful if you track market entrants, platform tech like gamification, or where consolidation and regulated-market growth are heading.
Context and relevance
This update matters because it highlights several sector trends: strong post‑pandemic demand in regulated markets, the growing role of gamification in player retention, and the commercial value of localised operations and licensing. For operators, suppliers and investors, Soft2Bet’s approach shows how product innovation plus market-specific brands can accelerate scale. The company’s targets also signal ongoing confidence in regulated expansion despite tighter compliance landscapes in some jurisdictions.