Aristocrat buys Gaming Analytics – G3 Newswire

Summary

Aristocrat Leisure has acquired Gaming Analytics for an undisclosed sum. Gaming Analytics is a US-based provider of AI-powered tools for real-time player analytics, slot optimisation and marketing automation that work alongside traditional casino management systems.

The technology is scalable with a customer-facing interface built to help operators collect real-time data, run analytics and deliver personalised player engagement across land-based operations. Founder and CEO Kiran Brahmandam and a team of more than 30 staff across the US, Spain, India and Canada have joined Aristocrat. Brahmandam becomes Managing Director, Gaming Analytics within Aristocrat, and the business will continue supporting its existing customers.

Gaming Analytics was voted Best Casino Software Analytics Provider in the Eilers–Fantini G2E Vendor Survey 2025 for the fourth consecutive year — a sign of strong industry adoption of data-driven decision tools.

Key Points

Aristocrat Leisure has acquired Gaming Analytics; financial terms were not disclosed.
Gaming Analytics supplies AI-driven player analytics, slot optimisation and marketing automation for casinos.
The platform offers real-time data collection and personalised engagement for land-based operators.
Kiran Brahmandam and a team of 30+ employees have transitioned into Aristocrat; Brahmandam is now Managing Director, Gaming Analytics.
Gaming Analytics was named Best Casino Software Analytics Provider in the Eilers–Fantini G2E Vendor Survey 2025 for the fourth year running.

Why should I read this?

Quick and dirty: if you care about casino floor performance, player retention or supplier consolidation, this matters. Aristocrat just bought a proven analytics play — expect tighter integration of AI-driven insights into slot and marketing ops, which could change how operators target players and run floors. Short version: worth knowing if you work in gaming ops, supplier strategy or vendor procurement.

Context and Relevance

This deal highlights an ongoing industry trend: large suppliers are snapping up analytics and AI capabilities to add real-time intelligence to hardware and platform offers. For operators, tighter vendor-integrated analytics can mean faster decisions, more targeted marketing and potentially better yield per machine. For competitors and partners, the acquisition signals increased importance of data-driven tools and likely further consolidation among analytics vendors and platform providers.