Hard Rock Bet adds H2H Global Gaming League eFootball in U.S. esports push
Summary
Hard Rock Bet Sportsbook has added H2H Global Gaming League (H2HGGL) eFootball to its platform, making it one of the first U.S. sportsbooks to offer regulated eFootball betting. The product will roll out in seven U.S. states and complements existing eBasketball and eSoccer content.
Initially H2HGGL eFootball will provide two 24/7 live streams, creating more than 25,000 events per year with plans to scale quickly — SIS expects the overall H2H Global Gaming League events on the Hard Rock Bet platform to exceed 275,000 annually. The league holds Esports Integrity Commission Gold Standard accreditation and features professional head-to-head matchups streamed with ultra-low latency, enabling a broad set of pre-match and in-play markets.
SIS Group and Hard Rock Digital emphasise integrity, production quality and reliability as core selling points. Executives from SIS and Hard Rock framed the launch as part of a broader strategy to offer trusted, always-on esports content to regulated operators.
Key Points
- Hard Rock Bet has launched H2H Global Gaming League eFootball, available in seven U.S. states.
- The initial offering includes two 24/7 streams delivering >25,000 events per year, with plans to scale substantially.
- H2HGGL is the first esports betting product to receive Esports Integrity Commission Gold Standard accreditation.
- The product offers ultra-low latency head-to-head matches and a wide range of pre-match and in-play betting markets.
- The launch deepens the SIS Group — Hard Rock Digital partnership and broadens always-on betting content beyond traditional sports.
Context and Relevance
This move reflects a wider industry push to diversify sportsbook content with scalable, regulated esports products that run around the clock. For operators it’s a chance to boost engagement during off-peak windows; for regulators and compliance teams the EIC Gold Standard makes the product easier to justify. The sizeable event volume and low-latency streams make it a commercially attractive option for sportsbooks aiming to offer continuous betting markets without depending solely on live traditional sports fixtures.
Author
Punchy: This is a meaningful step for regulated esports betting in the U.S. — operators, platform partners and compliance teams should take note. If you work on sportsbook content strategy or supplier partnerships, the launch signals where investment and player engagement are moving.
Why should I read this?
Because it’s one of the first regulated eFootball products in the U.S. and it brings 24/7, high-volume esports markets to bettors. We skimmed the release so you don’t have to — the essentials: big event counts, strong integrity credentials, low-latency streams and clear operator demand. If you care about sportsbook innovation or esports monetisation, this is worth a quick read.