Crypto.com launches new prediction market platform ‘OG’

Summary

OG, launched by Crypto.com, offers tradable prediction contracts across sports, finance, politics, entertainment and cultural trends. The platform is positioned to combine the accessibility of a consumer app with social engagement features and institutional-grade controls. Crypto.com plans to offer leveraged (margin) trading on prediction contracts, pending CFTC certification, and will provide margin access via its CFTC-licensed futures commission merchant.

Nick Lundgren, Crypto.com’s chief legal officer who led its US derivatives push, has been named CEO of OG. The platform will launch focused on the US market with plans for wider global expansion. Crypto.com stresses its compliance infrastructure and tools to help users manage risk and exposure responsibly.

The article highlights rapid sector growth: global transactional volume in prediction markets jumped from around $9bn in 2024 to roughly $44bn in 2025, with monthly trading volumes scaling into the billions. It also notes a rising trend for points-based systems that gamify participation and align long-term engagement with future rewards.

Key Points

OG offers prediction contracts across multiple verticals including sports, finance, politics and entertainment.
Crypto.com aims to provide leveraged (margin) trading on prediction contracts, subject to CFTC approval, routed through its CFTC-licensed FCM.
The product includes social features: connect with other traders, follow performance and compete on leaderboards.
Nick Lundgren is CEO of OG; initial launch is US-focused with plans to expand internationally.
Prediction markets have seen explosive growth (Forbes data: ~US$9bn in 2024 to ~US$44bn in 2025) and points-based incentive systems are becoming more common.

Why should I read this?

Quick and blunt: if you’re in crypto, betting, or fintech this matters. Crypto.com stepping into prediction markets — and pushing for margin trading under CFTC oversight — could change market structure, user onboarding and who dominates the space. We read the piece so you can skip the fluff and get the essentials fast.