The Juju Effect: How Landon Murie Disrupts Property Marketing

Summary

Landon Murie, founder and CEO of Goodjuju Marketing, is shaking up property management marketing by applying operator-first experience to hyper-local SEO and conversion-focused website design. A former property manager who scaled a portfolio from zero to 170 units in just over a year, Murie now runs a lean, specialist team that focuses on measurable growth rather than marketing fluff.

Goodjuju reports strong client outcomes — examples include a client tripling from 180 to nearly 600 doors and another moving from page two obscurity to the top local search position. The agency operates with roughly 14 specialists, high margins and a data-led, quickly adaptive approach to search updates and local rankings.

Key Points

Murie is an operator-turned-marketer who prioritises hyper-local SEO and conversion-focused websites.
Goodjuju runs a lean team (~14 specialists), hires internationally for skills and efficiency, and operates with high profit margins.
Documented client wins: one client grew 180 to ~600 units; another became the top AI-related search result in a major market.
The agency tracks an average of 13.4 qualified leads per client per month and is selective about client fit.
Murie avoids typical ‘guru’ tactics, prefers hands-on video audits, and participates in professional circles like Forbes Agency Council and Fast Company Executive Board.
Goodjuju’s advantage: real-world PM experience, rapid response to Google updates and a specialist team covering design, content and local SEO.

Context and Relevance

This profile matters because property management is moving away from generic marketing and toward specialist, measurement-driven tactics. Murie represents a broader industry shift: marketing led by people who understand the operational math of PM businesses, not just clicks. As search evolves (AI, map pack competition), agencies that can translate local SEO into consistent, qualified leads will take market share.

Why should I read this?

Short version: if you work in property management or market for it, this is worth five minutes. Murie isn’t selling shiny tactics — he’s proving that operator insight + hyper-local SEO = real, repeatable growth. If you’re tired of agency noise and want practical moves that actually fill doors, this piece tells you who to watch and why.