Genting is revamping Resorts World Sentosa ahead of its casino licence renewal evaluation
Summary
Genting Singapore is moving to refresh Resorts World Sentosa (RWS) in 2026 with a push to test new concepts, refresh assets and boost its entertainment calendar. The operator says the strategy targets longer-staying and repeat visitors, shifting RWS towards an experience-led destination rather than a purely high-end gaming focus. The revamp is timed ahead of the property’s casino licence renewal evaluation this year and aims to claw back market share from rival Marina Bay Sands.
Key Points
- Genting plans a visible refresh of RWS assets and an expanded entertainment programme through 2026.
- The strategy emphasises attracting longer-staying visitors and repeat customers over solely courting high-rollers.
- The 2026 programme will serve as a testbed for new concepts and experiences across the resort.
- The revamp is explicitly linked to demonstrating tourism-centric credentials ahead of the casino licence renewal evaluation this year.
- The move is part of a broader competitive effort to regain market share from Marina Bay Sands in Singapore’s integrated-resort market.
Context and relevance
This story matters for anyone tracking Asia Pacific gaming, tourism and integrated-resort competition. RWS is Singapore’s second-largest casino operator; its shift to an experience-focused model reflects wider industry trends where non-gaming offerings and longer-stay tourism are increasingly central to growth. The timing is critical: licence renewals bring extra regulatory and public scrutiny, and refreshed assets and programming are how operators signal alignment with government tourism objectives and community value.
Why should I read this?
Quick heads-up: if you follow the Singapore gaming market or work in IR (integrated resort) strategy, this is one to skim. Genting’s moves this year could reshape visitor mix, push new entertainment formats, and signal how aggressively operators will court tourists vs high-rollers ahead of licence renewals. We’ve done the legwork so you don’t have to dig through the full eBrief.
Author style
Punchy: This is a strategic make-or-break moment for Genting Singapore. If the operator succeeds in repositioning RWS it could narrow Marina Bay Sands’ advantage and set a template for experience-led competition across the region. Worth a read if licence outcomes or market-share shifts affect your decisions.
Source
Source: https://agbrief.com/news/20/01/2026/genting-targeting-new-resorts-world-sentosa/