Allwyn Completes $1.53B PrizePicks Deal

Summary

Allwyn has completed the acquisition of a 62.3% majority stake in US daily fantasy operator PrizePicks in a deal valued at $1.53 billion (excluding performance-based earnouts). PrizePicks — debt-free at completion — has grown rapidly in the US with mobile-friendly fantasy products and recent launches such as Team Picks and Culture Picks. The operator also rolled out regulated prediction market offerings in late 2025, expanding availability across nearly all US states.

Allwyn says the purchase advances its strategy to diversify beyond traditional lottery operations into digital sports entertainment, leveraging PrizePicks’ product innovation, technology platform and responsible-play approach. PrizePicks’ leadership will remain in place and its registration as a Futures Commission Merchant with the National Futures Association was highlighted as adding credibility.

The deal sits alongside Allwyn’s broader corporate moves, including progress on a proposed EUR 16 billion merger with Greek operator OPAP, signalling an aggressive push to build a global gaming and entertainment platform.

Key Points

Allwyn acquired a 62.3% stake in PrizePicks for $1.53 billion (earnouts excluded).
PrizePicks completed the deal debt-free, strengthening Allwyn’s digital foothold in the US market.
PrizePicks has expanded product range with Team Picks and Culture Picks and launched regulated prediction markets in November 2025.
The company is registered as a Futures Commission Merchant with the NFA, bolstering regulatory credibility.
PrizePicks’ existing leadership will stay in place; Allwyn plans a hands-off integration to preserve the business model.
Allwyn emphasises responsible play and expects to combine its international regulatory experience with PrizePicks’ product innovation.
The acquisition complements Allwyn’s ongoing corporate strategy, including a pending merger with OPAP valued at around EUR 16 billion.

Context and Relevance

This deal is a significant marker of consolidation and strategic shift in the gambling industry: a major lottery operator moving boldly into US digital sports entertainment and prediction markets. It underlines two wider trends — legacy lottery groups diversifying into high-growth digital verticals, and the mainstreaming of simplified, mobile-first fantasy and prediction products across US states.

Regulatory posture matters: PrizePicks’ FCM registration and Allwyn’s international compliance experience are critical as US regulators scrutinise new gaming formats. For investors and competitors, the acquisition signals increased competition and potential acceleration of product innovation and market expansion in the US and beyond.

Author style

Punchy: this isn’t just another acquisition — it’s a calculated move by Allwyn to rebrand from lottery operator to global gaming powerhouse. Read the detail if you track industry M&A, product strategy or regulatory shifts; it matters.

Why should I read this?

Quick and to the point — if you follow gambling industry strategy or US market growth, this one’s a biggie. Allwyn buying PrizePicks shifts where the power sits: plenty of cash, a popular US product and credible regulatory credentials. It could reshape competition and speed up roll-outs of new fantasy and prediction products. If you don’t want to dig through filings and press releases, this summary saves you the time.