Brightstar, Scientific Games join forces to launch São Paulo lottery

Summary

Brightstar Lottery PLC and Scientific Games have formed SP Loterias SPE S.A. (SPL) after winning a concession to run the new São Paulo state lottery under a 15-year exclusive agreement. The concession covers draw-based games, instant tickets and eInstant products across retail and digital channels, including passive lottery games. Brightstar (via Brightstar Global Solutions Corporation) and Scientific Games will provide the technology and game content to create an integrated omnichannel player experience. Proceeds are expected to support public priorities in the state, with healthcare cited as a beneficiary.

Key Points

SPL was granted a 15-year exclusive concession to operate the São Paulo state lottery across retail and digital channels.
The scope includes draw-based products, instant and eInstant games, and passive lottery offerings.
Brightstar and Scientific Games will supply the technology stack and game content for a unified omnichannel platform.
The concession follows a competitive procurement process and a high-profile auction (winning bid previously reported around R$600m).
Lottery proceeds are intended to fund public priorities in São Paulo, with healthcare indicated as a beneficiary.
The project unfolds amid shifting national regulation and judicial scrutiny of Brazil’s lottery and betting frameworks, and earlier disputes over transparency in the tender process.

Content summary

The article reports that Brightstar and Scientific Games have created SP Loterias SPE S.A. and signed a contract with the São Paulo state government to run the state’s lottery for 15 years. The deal grants exclusive rights for a broad set of products delivered through both retail outlets and digital channels. The partners will provide the necessary technology and content to deliver a single, omnichannel experience. The concession is positioned as a funding mechanism for state priorities and follows a long procurement process that included public consultation, competitive bidding and some controversy over transparency. The award moves the project into execution, where the operator must roll out games and build distribution under the concession terms.

Context and relevance

This is a significant development for Brazil’s regulated gaming market. São Paulo is the country’s largest and most economically important state lottery market, and the 15-year exclusive concession reshapes how lotteries are run at a state level following shifts in federal and judicial guidance. The deal highlights the continued move towards state-level concessions and commercial partnerships to modernise lottery distribution and monetisation, including stronger digital strategies. For industry participants — suppliers, operators and regulators — the agreement signals commercial opportunity and regulatory scrutiny ahead as Brazil redefines its gaming landscape.

Author style

Punchy: This is a big-ticket, strategic win that will matter to operators, vendors and investors focused on LatAm gaming. The story isn’t just transactional — it marks a practical step in Brazil’s ongoing regulatory and market evolution. Read the detail if you track market access, concession structures or technology plays in regulated gaming.

Why should I read this?

Quick and useful — if you follow LatAm gaming or work in lottery tech, this tells you who won São Paulo, what they must deliver, and why it changes the market. It’s the sort of development that affects partnerships, revenue pools and regulatory debate, so worth a quick skim if you want to stay ahead.