VIP strategy is evolving fast under regulatory and ethical scrutiny. This framework explores how to build programmes that are commercially effective yet transparent and defensible.
It defines four disciplines, Identification, Engagement, Oversight, and Sustainability, showing how to integrate them into one compliant, human-centred approach.
Created as part of TGB’s Responsible Gambling and Operations resource series, this framework helps senior leaders redesign VIP systems to protect both business and player well-being.