TGB Insights

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An Introvert’s Guide to Building a Personal Brand

There are two key distinctions to make in regard to personal branding: uncovering what your personal brand is versus marketing it to build visibility. Uncovering your personal brand means obtaining clarity of two key elements: a unique positioning, as well as associations your name consistently evokes in people’s minds. For some, it is the modern version of the “elevator […]

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How Can You Prove They Need Better KPIs?

No-one will put effort and time into better performance measures or KPIs, if you can’t prove why they need to. Ultimately, any KPI or performance measure is going to be used to inform a decision. It might be your decision, a team’s decision, or a leader’s decision. In that context, KPIs or performance measures are

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