The Update:The gambling industry has seen a significant increase in brand proliferation, with operators launching multiple niche brands to target specific market segments. This strategy, aimed at capturing diverse customer…
Summary of the Event In late 2024, Costa Coffee undertook a focused initiative to address a significant drop-off issue within its mobile app’s user registration process. Analytics revealed that approximately…
Yes, it is possible to nudge without manipulating, but only if certain conditions are met. The difference lies in intent, transparency, and the preservation of autonomy. Nudging, in its ethical…
What It Is Player profiles are structured representations of gambling customers, used to inform product design, personalisation, and responsible gambling strategies. These profiles can take various forms, from high-level personas…
The Update:Regulatory bodies across Europe, Australia, and North America are introducing or tightening advertising laws that directly counter prevalent digital marketing strategies in the gambling industry. These include restrictions on…
