Brightstar & Scientific Games to Launch São Paulo Lottery

Summary

Brightstar Lottery and Scientific Games have formed a joint venture, SP Loterias SPE S.A. (SPL), to operate a new state lottery in São Paulo after signing a 15-year concession with the São Paulo government. The concession grants SPL an exclusive licence to run lottery operations across the state, offering draw-based, instant and eInstant games through both online and retail channels. The partners say they will deliver omnichannel experiences and seamless player journeys. Brightstar highlighted its 40+ years of lottery experience, while Scientific Games noted the deal will bring secure systems and high-performance games to help fund healthcare in the state. Brightstar also recently secured other contracts, including a six-year instant ticket printing agreement with the California Lottery.

Key Points

Brightstar Lottery and Scientific Games created SP Loterias SPE S.A. (SPL) to run São Paulo’s new state lottery.
SPL signed a 15-year exclusive concession with the State of São Paulo to operate lottery services.
The licence covers draw-based, instant and eInstant products and permits both online and retail channels.
Partners plan to deliver omnichannel experiences and seamless player journeys across digital and retail touchpoints.
The venture is positioned to support state funding priorities, with Scientific Games highlighting healthcare funding as a goal.

Context and Relevance

This move is part of a wider trend of major lottery suppliers expanding in Latin America and securing long-term, large-scale concessions. For suppliers and operators it demonstrates continued consolidation and commercial opportunity in regulated regional markets. For regulators and policy-makers it underlines how lottery partnerships are being used to modernise retail and online offerings while generating funds for public services. Investors, suppliers and local operators should watch rollout details (timing, product mix, retail rollout and iLottery implementation) because they will shape market dynamics across Brazil’s most populous state.

Author style

Punchy: This is a headline deal — two heavyweight suppliers snapping up a 15-year, exclusive state concession in Brazil’s biggest market. Read the detail if you care about market-entry moves, concession economics or who’s supplying the tech and games behind major public lotteries.

Why should I read this?

Quick and simple — if you follow lotteries, Latin American expansion or supplier consolidation, this matters. São Paulo is huge (44 million residents); an exclusive 15-year contract signed by Brightstar and Scientific Games will reshape the market, boost digital lottery options and funnel money to state priorities. We read the piece so you don’t have to — here are the bits that change the game.