Brightstar Lottery & Scientific Games secure 15‑year contract for São Paulo State Lottery
Summary
Brightstar Lottery and Scientific Games have formed a joint venture, SP Loterias SPE S.A. (SPL), and signed a 15‑year concession with the Government of São Paulo to run the state’s new lottery.
The concession gives SPL an exclusive licence to operate draw‑based, instant, eInstant and passive games across retail and digital channels. Proceeds from the lottery will be directed to healthcare investments throughout São Paulo. Brightstar and Scientific Games will supply the technology and game content to deliver an omnichannel player experience.
Key Points
- 15‑year exclusive concession awarded to SP Loterias SPE S.A. (SPL), a joint venture between Brightstar Lottery and Scientific Games.
- Licence covers draw-based, instant, eInstant and passive games across retail and digital channels.
- Proceeds from ticket sales will support healthcare investments across São Paulo State.
- Brightstar and Scientific Games will provide technology, content and systems to enable an omnichannel player journey.
- São Paulo is a large market — around 44 million residents — making this a strategically significant contract.
- Brightstar highlights its 40+ years of lottery operations experience and ability to deploy iLottery and eInstant solutions.
- Scientific Games emphasises secure systems and high-performance games to support the new state lottery.
Context and relevance
This deal is a major development for the Brazilian lottery sector and for international suppliers targeting Latin America. A 15‑year exclusive concession in Brazil’s largest state is likely to generate significant ticket sales and steady revenues earmarked for public healthcare, while signalling confidence in private partnership models for state lotteries.
For suppliers and operators, the agreement underlines the continued move towards omnichannel lottery experiences (retail + digital) and highlights the commercial importance of securing large, long-term government contracts in regulated gaming markets.
Author style
Punchy: This is a headline deal. Brightstar and Scientific Games have effectively locked in a long-term foothold in Brazil’s biggest state — a contract that reshapes supplier positioning in Latin America and routes substantial funding into São Paulo’s healthcare budget. Read the detail if you work in lotteries, payments, retail distribution or Latin American gaming strategy.
Why should I read this?
If you care about who’s running lotteries in Latin America (or where long-term gaming money is heading), this one’s for you. It’s a big concession, plenty of commercial upside, and it tells you who’s got the tech and cards to play in Brazil right now. Short version: Brightstar + Scientific Games = major market move. We read it so you don’t have to — unless you want the fine print.