Betby Launches Industry-First 24/7 Live Chess Content Aligned With The Fide World Rapid & Blitz Championships 2025
Summary
BETBY, a Tier-1 sportsbook supplier, has launched the industry’s first continuous 24/7 live chess content backed by a fully in-house live model. The service uses engine-vs-engine tournaments run under standardised hardware and time controls, formatted as seasonal round-robin and playoff competitions to deliver steady, high-quality games suitable for betting markets. BETBY’s trading, product and AI teams built a complex live modelling framework to support pre-match and in-play markets (winner, handicaps, totals, rounds etc.), addressing the historic scarcity of continuous chess event content. The launch is timed to complement the FIDE World Rapid & Blitz Championships 2025 and BETBY plans a major activation at ICE Barcelona 2026 featuring high-profile chess figures.
Key Points
- BETBY has introduced 24/7 live chess content — a first for the iGaming industry.
- Content is engine-vs-engine tournaments under unified hardware, long time controls, and a seasonal structure to ensure continuous play.
- BETBY developed an in-house live modelling framework to handle chess complexity and enable live betting markets (winner, handicaps, totals, in-play options).
- The product fills gaps during pauses in major events such as the FIDE World Rapid & Blitz Championships 2025, keeping fans engaged round-the-clock.
- BETBY will showcase its chess investment at ICE Barcelona 2026 with appearances by Magnus Carlsen, Hikaru Nakamura and Levy Rozman (GothamChess).
Why should I read this?
Short version: if you work in iGaming, sportsbook product or player engagement, this matters. BETBY has solved the dull-but-critical problem of ‘what to offer when tournaments stop’ by creating steady, bettable chess content. It’s neat, practical and could lift engagement numbers — especially around big chess events. Worth a quick skim if you want the gist without wading through PR waffle.