Interblock asserts its industry edge at G2E 2025 with AMUSE showcase | AGB
Summary
Interblock used G2E Las Vegas 2025 to stage its largest-ever display of AMUSE arcade-style wagering, electronic table games (ETGs) and a newly expanded slots portfolio. AMUSE — a category blending arcade play with wagering — earned 1st Place for “Best Table Game Product or Innovation” at the GGB Gaming & Technology Awards, while booth traffic and operator interest reached record levels. Key AMUSE titles showcased included Marble Run, Free Fall Roulette, Dragon Roulette and Bingo Bingo Bingo. The company also highlighted ETG platforms (Stadium, Smart Pit, Standalone, Universal Cabinet) and introduced slots powered by its Zuum Limited acquisition. Global CEO John Connelly described G2E 2025 as a milestone that validated Interblock’s product strategy and market momentum.
Key Points
- Interblock presented its largest-ever showcase of AMUSE, slots and ETGs at G2E 2025.
- AMUSE is a new arcade-style wagering category and won GGB’s “Best Table Game Product or Innovation”.
- Popular AMUSE titles at the show included Marble Run, Free Fall Roulette and Bingo Bingo Bingo; the format has strong operator uptake (notably ~80% of Las Vegas Strip operators committed).
- Interblock reinforced its ETG leadership with Stadium, Smart Pit, Standalone and Universal Cabinet offerings.
- The company expanded its slots capability following the acquisition of Zuum Limited, broadening its presence across the gaming floor.
- Record attendance, award recognition and operator endorsements point to strong global demand and planned international rollout.
Content Summary
This piece reports on Interblock’s standout presence at G2E 2025. The focus is AMUSE — a new category combining intuitive, arcade-style mechanics with wagering — which drew large crowds and industry acclaim, including a top award. Interblock also used the event to promote its ETG line-up and newly acquired slots portfolio, signalling an all-round push to shape casino floor entertainment worldwide. The article quotes Interblock’s Global CEO, highlights operator interest, and frames the show as a turning point for the company’s global ambitions.
Context and Relevance
The story matters because it signals where operators are placing their bets for the next wave of casino engagement: hybrid, experiential games that attract broader audiences and increase dwell time. AMUSE’s award and rapid operator commitments suggest a shift in product strategy across floors — from purely traditional tables and slots to mixed-entertainment formats. For suppliers, operators and investors, Interblock’s moves (including the Zuum acquisition) illustrate consolidation and innovation trends within the gaming-supplies market.
Author style
Punchy: this is a clear industry signal — award-winning product, fast adoption and big operator buy-in. If you follow casino floor trends, the details matter; this coverage highlights the facts you need without the fluff.
Why should I read this?
If you care about where casinos are investing and what players actually want, give this a quick read. Interblock’s AMUSE is winning awards, getting snapped up by major operators and is being positioned as a global trend — so it’s shaping the next wave of casino-floor experiences.