Evolution introduces Ezugi as second US live dealer brand

Summary

Evolution has rolled out Ezugi as its second live dealer brand in the US, with titles such as EX Baccarat and Ultimate Auto Roulette now live in New Jersey, streamed from Evolution’s Atlantic City studio. The company plans to broaden Ezugi’s US footprint with a new Grand Rapids, Michigan studio scheduled to open in the first half of 2026, which will host both Evolution and Ezugi games.

The move follows Evolution’s 2019 acquisition of Ezugi and forms part of a wider strategy to grow its live casino offering in North America, aiming to establish Ezugi as a leading live dealer provider in the US market.

Key Points

Ezugi launched in the US as Evolution’s second live dealer brand; select games are live in New Jersey.
Streaming currently runs from Evolution’s Atlantic City studio; a Grand Rapids, Michigan studio is planned for H1 2026.
The Michigan studio will host titles from both Evolution and Ezugi, expanding local production capacity.
Evolution acquired Ezugi in 2019 to extend geographic reach; Ezugi already had presence in New Jersey and Oklahoma and multiple international markets.
Jacob Claesson (Evolution NA CEO) says Ezugi’s portfolio complements Evolution’s game-shows and supports the company’s North American growth strategy.

Content summary

Evolution has formally introduced Ezugi to its US live-casino line-up. Operators in New Jersey can now offer several Ezugi titles streamed from Evolution’s Atlantic City facility. The business is scaling its onshore capabilities with a planned studio in Grand Rapids that will go live in the first half of 2026, enabling broader distribution of both brands’ products across regulated US states.

The article highlights Evolution’s strategic rationale — the 2019 Ezugi acquisition was designed to accelerate growth and geographic expansion. Evolution aims to educate and engage US players with varied live formats and sees Ezugi as a key asset to challenge incumbents and diversify its live-dealer portfolio.

Context and relevance

This is a significant development in the ongoing professionalisation and localisation of live casino in the US. As more states regulate online gaming, suppliers are investing in domestic studios to meet operator demand and regulatory requirements. Evolution’s dual-brand approach helps it address different product niches and speed up market penetration.

For operators and platform partners, the announcement signals more supply-side capacity and fresh product variety to promote player acquisition and retention. For the industry, it underlines consolidation plus local studio investment as core tactics for growth in North America.

Why should I read this?

Quick and practical — Evolution is doubling down on the US live-casino market by activating a second brand and building local studio capacity. If you work in igaming operations, product, commercial partnerships or market strategy, this affects supply choices, content roadmaps and who you pitch to operators. In short: it’s one to know about, fast.

Author style

Punchy. This piece flags a clear strategic step from a market leader — worth a closer read if you care about live-casino distribution, studio capacity and US expansion plays.