Sportingtech and NEXT.io launch landmark report on Mexico’s iGaming market
Summary
NEXT.io and Sportingtech have released “iGaming Market in Focus: Mexico”, a detailed report examining Mexico’s rapidly evolving iGaming sector. The research highlights a pivotal moment: online gaming gross gaming revenue (GGR) is projected to overtake land-based revenue for the first time in 2025. The report explores drivers such as regulatory shifts, a young mobile-first population, and a strong sports culture, and offers practical guidance for operators on localisation, player experience and navigating legal complexity.
Sportingtech contributes hands-on industry insight, with recommendations and blueprints for operators aiming to enter, grow and scale in Mexico. The full report is available from NEXT.io and includes expert commentary from Sportingtech and other on-the-ground stakeholders.
Key Points
- Online GGR in Mexico is expected to surpass retail (land-based) revenue in 2025, signalling a major market shift.
- Primary growth drivers: a young, digital-native population, mobile-first behaviour and a strong sports culture.
- Regulatory change is underway, but the existing legal framework is still outdated and requires careful navigation.
- Successful operators will need deep localisation, superior player experience and regulatory savvy to win trust and scale.
- Sportingtech provides practical platform-level guidance and a blueprint for market entry and expansion.
- The report bundles strategic recommendations, market data and expert viewpoints to help operators make informed decisions.
Context and Relevance
Mexico is shifting from a predominantly land-based market to a digital-first iGaming ecosystem — a transition that mirrors broader Latin American digital trends. For operators and suppliers, this represents both a significant growth opportunity and a set of operational challenges: compliance with changing rules, localisation of product and payments, and targeted acquisition of younger, mobile users. The report is therefore timely for anyone planning market entry, expansion or investment in Latin America.
Why should I read this?
Short version: Mexico’s gone from ‘maybe’ to ‘must-watch’ — and this report saves you the legwork. It pulls together the data, practical tactics and on-the-ground perspectives operators need to move quickly and sensibly into one place. If you care about growth in LATAM or are planning a Mexico play, read it.