NOVOMATIC gears up for multi-vertical showcase at G2E 2025 Las Vegas
Summary
NOVOMATIC will present a broad multi-vertical line-up at G2E 2025 in Las Vegas, focusing on new cabinets, game content and systems tailored for the North American market. Highlights include the US debut of the DIAMOND X 1.55J Quattro cabinet, the V.I.P. X series, multiple new game links and content suites, plus systems such as Novo Unity Pro and NOVOVISION CMS. The company is also emphasising localised Street Market content and its Street Smart initiative in regions like Puerto Rico.
Key Points
- DIAMOND X 1.55J Quattro makes its US debut — 55-inch J-curved UHD, TouchDeck interface and integrated sound; designed for four- and six-bank deployments as a centrepiece.
- V.I.P. X series on show: V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43, V.I.P. X Lounge 2.32 and V.I.P. X Galaxy 2.65 with large UHD screens and premium seating.
- New and promoted content includes RISING TREASURES (multi-feature NOVO LINE suite), ULTRA BOOST LINK 3 Treasures (three-pot bonus mechanic), XTENSION LINK Evolution and Piggy Prizes – Wish of Riches.
- Systems showcased: Novo Unity Pro ETG platform (live, automated and virtual tables via one terminal) and NOVOVISION Casino Management System with modular apps for cashless gaming, analytics, player tracking and loyalty programmes.
- Market strategy: ongoing traction in Puerto Rico Street Market segment and a focus on localised content via the Street Smart initiative to suit VGT deployments.
- Leadership messaging: NOVOMATIC frames the showcase as a performance-driven strategy for lasting operator profitability; the stand will be at booth #1259.
Content Summary
NOVOMATIC’s G2E presence spans hardware, software and content. The DIAMOND X Quattro is intended as a visually striking floor anchor, while the V.I.P. X family targets longer play and premium areas with large UHD displays and ergonomic seating. On the games front, NOVOMATIC pushes linked jackpot and feature-rich titles — from Rising Treasures to multi-pot link mechanics. Systems-wise, the company is promoting a unified approach with Novo Unity Pro for table games and NOVOVISION for back-of-house management and player engagement. The release also underlines NOVOMATIC’s global footprint and operational scale, and its intention to offer localised solutions where regulatory and market conditions demand it.
Context and Relevance
This announcement matters to casino operators, floor planners and suppliers because it bundles visible hardware upgrades with monetisable content and systems that support cashless and loyalty trends. NOVOMATIC’s strategy reflects wider industry moves — bigger, more immersive cabinets, integrated content ecosystems and modular systems for analytics and cashless operations. For North American operators, the US debut items and localised Street Market focus are especially pertinent ahead of rollout and deployment decisions.
Why should I read this?
If you’re heading to G2E or run a casino floor, this is a quick heads-up on what NOVOMATIC will bring — big screens, new link games and systems that actually matter to revenue and operations. Save yourself time: skim the key points, then decide if you need to visit booth #1259.