‘First-ever Vegaswide sale’ launched in response to visitation slump

Summary

The Las Vegas Convention and Visitors Authority (LVCVA) has rolled out what it calls the “first-ever Vegaswide sale” as part of its multimillion-pound “Welcome to Fabulous” campaign. The push includes a time-limited “Fabulous 5-Day Sale” from 22–26 September and dozens of discounted offers on hotels, shows, attractions and food listed at VisitLasVegas.com. The campaign follows a TV ad aired at the start of the 2025 NFL season and a series of high-visibility activations — including a dressed-up rideshare area at Harry Reid International Airport called “Fabulous Pickups” and a lit-up “Fabulous Tunnel Walk” at Allegiant Stadium — intended to counteract a seven-month visitation slump in Southern Nevada.

Key Points

The LVCVA is promoting a “Fabulous 5-Day Sale” (22–26 Sept) billed as the first citywide Las Vegas sale.
Deals listed on VisitLasVegas.com include hotel discounts, attraction offers (e.g. High Roller, gondola rides, Slotzilla zipline) and food-and-beverage specials.
There are roughly 50 hotel room offers, multiple show discounts and packages across Strip, downtown and off‑Strip properties.
The sale is part of a larger “Welcome to Fabulous” marketing campaign that launched with a national TV spot during an NFL game.
On-the-ground stunts (airport pickups, tunnel walk) are designed to improve visitor arrival experience and boost perceptions of Las Vegas.
Some offers have blackout dates or availability limits; there is also a section with resident-only deals.

Context and relevance

Las Vegas has experienced a multi-month drop in visitor numbers, particularly through the summer, and the LVCVA is using concentrated discounts and visible marketing activations to jump‑start demand ahead of autumn and the 2026 convention season. The approach mixes short-term price incentives with experiential branding to try to convert interest into immediate bookings and longer-term group business.

Why should I read this?

If you’re planning a trip to Vegas or keep an eye on tourism trends, this is basically a heads-up: the city is slashing prices and staging big, flashy stunts to get people back through the turnstiles. In short — deals are live, some are time-limited, and you’ve been saved the hassle of trawling dozens of sites for bargains.

Author

Punchy: Richard N. Velotta’s piece is a neat, practical roundup — a quick look at what the LVCVA is doing and which discounts are already available. We’ve cut through the noise so you can see whether it’s worth booking now or waiting for follow-up offers.