Evoke brings in Siddharth Dixit as chief strategy and transformation officer
Summary
Evoke has added Siddharth Dixit to its executive committee as chief strategy and transformation officer, reporting to CEO Per Widerström. Dixit will lead corporate strategy, mergers & acquisitions and business development across the group.
Dixit joins from Virgin Media O2 where he spent two and a half years as director of value creation and commercial strategy, and director of consumer commercial strategy. His earlier roles include global operations strategy director at Deliveroo and positions at Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
The hire follows Evoke reporting a 3% year-on-year rise in group revenue for H1 2025 (to £887.8m), with international growth offsetting declines in its UK and Ireland online gambling and retail operations.
Key Points
- Siddharth Dixit appointed chief strategy and transformation officer, reporting to CEO Per Widerström.
- Mandate covers corporate strategy, M&A and business development across Evoke.
- Dixit brings experience from Virgin Media O2, Deliveroo, Anheuser-Busch, The Economist, BCG, Accenture and Deloitte.
- Evoke posted a 3% year-on-year revenue increase in H1 2025, with group revenue of £887.8m as international gains offset UK & Ireland declines.
- The appointment underlines Evoke’s focus on executing its Value Creation Plan and accelerating sustainable growth.
Context and relevance
This is a strategic senior hire for a company that is prioritising growth and value creation. Bringing in a specialist whose brief explicitly includes M&A suggests Evoke is preparing for deals or organisational change to scale its international business. For competitors, investors and partners, the move signals renewed momentum and a clearer focus on long-term commercial strategy.
Why should I read this?
Short version: Evoke just hired a seasoned strategy chief — worth a glance if you care about market moves, potential acquisitions or leadership shifts in the iGaming sector. We skimmed the detail and saved you the time.