MelBet Partners & Affiliates readies for League of Legends Worlds 2025
Summary
From 14 October to 9 November 2025, League of Legends Worlds will run across several Chinese cities. MelBet Partners & Affiliates is urging webmasters and affiliates to seize the opportunity, highlighting huge viewership potential (nearly 7 million for last year’s final) and particularly strong interest in CIS markets. The company outlines audience traits, proven creative tactics and a campaign timetable to maximise traffic and deposits.
Key Points
- Event schedule: Play-In (Beijing) 14 Oct; Swiss Stage (Beijing) 15–25 Oct; Knockout (Shanghai) 28 Oct–2 Nov; Final (Chengdu) 9 Nov.
- Target audience: predominantly 18–30, mobile-first, already familiar with betting and inclined to live bets; high LTV potential.
- High-priority regions: CIS countries (Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan) due to rising mobile penetration and active TikTok/Telegram communities.
- Top-performing tactics: creatives referencing teams/players and memes (can lift ER/CTR 2–3x), gamified funnels (quizzes leading to offers), and native Telegram bot integrations that raise registration conversion.
- Recommendation: start warm-up campaigns at least two weeks before the Play-In to test creatives, validate funnels and lock in budgets/caps.
Context and Relevance
LoL Worlds remains one of the biggest drivers of esports engagement and betting activity worldwide. For affiliates and operators, the tournament provides an extended window (multiple stages across cities) to run segmented campaigns, exploit regional timezone advantages, and convert a young, engaged audience into deposits. MelBet shares data-backed tactics from 2024–H1 2025 to help partners boost ROI.
Why should I read this?
Short and blunt: if you work in esports or affiliate marketing — especially targeting CIS markets — this is a practical playbook. MelBet has tested what actually moves clicks and cash (memes, quizzes, Telegram bots). Read it to steal the tactics, start early and avoid missing a major seasonal spike.