Evoke taps ex-Virgin Media O2 exec as chief strategy officer
Summary
Evoke has appointed Siddharth Dixit as chief strategy and transformation officer and as a member of the group’s executive committee. He will report to CEO Per Widerström and lead corporate strategy, mergers & acquisitions and business development across Evoke’s portfolio, including William Hill, 888 and Mr Green. Dixit joins from Virgin Media O2 and brings over 15 years of experience across strategy, transformation and commercial roles at Deliveroo, Anheuser-Busch, The Economist, BCG, Accenture and Deloitte. The hire follows the July exit of former CSO Vaughan Lewis and supports Evoke’s focused growth strategy and Value Creation Plan.
Key Points
- Siddharth Dixit named Chief Strategy and Transformation Officer and joins Evoke’s executive committee.
- He will oversee corporate strategy, mergers & acquisitions and business development for William Hill, 888 and Mr Green.
- Dixit brings 15+ years’ experience, most recently at Virgin Media O2, and prior senior roles across consumer and consulting firms.
- The appointment underlines Evoke’s push to execute its Value Creation Plan after a return to sequential top-line growth.
- The hire follows the departure of Vaughan Lewis in July, who has since become chair of CarbonPay.
Context and Relevance
This is a strategic senior hire at a time when Evoke is executing a clear growth and value-creation programme. Bringing in an experienced strategy executive from a major telco and consumer businesses signals a push to accelerate M&A and commercial initiatives across its betting and gaming brands. For investors, rivals and partners, it’s a clear indication Evoke is serious about scaling and operationalising best practice.
Why should I read this?
Short version: if you care who’s driving Evoke’s next deals and growth moves, this matters. New CSO = fresh strategy playbook, more M&A focus and likely faster rollout of commercial plans across William Hill, 888 and Mr Green. We’ve skimmed the small talk so you don’t have to.
Author style
Punchy — this is a compact, high-impact hire. Not filler: a heavyweight appointment with practical experience that could materially affect Evoke’s trajectory. Worth a quick read if you follow iGaming market moves.
Source
Source: https://next.io/news/people/evoke-taps-virgin-media-exec-cso/