evoke names Siddharth Dixit Chief Strategy and Transformation Officer

Summary

evoke plc has appointed Siddharth Dixit as Chief Strategy and Transformation Officer and member of the Executive Committee. Reporting to CEO Per Widerström, Dixit will lead corporate strategy, M&A and business development as part of the Group’s Value Creation Plan.

Dixit joins with a broad commercial and consulting background, having led growth strategy at Virgin Media O2 and held senior roles at Deliveroo, Anheuser-Busch, The Economist, BCG, Accenture and Deloitte. The appointment is positioned to support evoke’s recent return to sequential top-line growth and its focused growth strategy.

Key Points

Siddharth Dixit named Chief Strategy and Transformation Officer at evoke plc.
He will be a member of the Executive Committee and report directly to CEO Per Widerström.
Primary remit: corporate strategy, mergers & acquisitions, and business development tied to the Group’s Value Creation Plan.
Dixit’s background includes senior roles at Virgin Media O2, Deliveroo, Anheuser-Busch, The Economist, BCG, Accenture and Deloitte.
Both CEO and Dixit highlighted the appointment as a step to sustain top-line growth and deliver long-term, sustainable value creation.

Context and Relevance

This hire signals evoke’s focus on consolidating recent growth and executing a strategic programme to create shareholder value. Bringing in a senior leader with both consultancy and commercial experience suggests the group is looking to accelerate M&A and transformation activity rather than just incremental operational changes. For those tracking consolidation and leadership moves in the games, interactive and betting supplier space, this is a useful indicator of evoke’s ambitions and likely strategic priorities over the next 12–24 months.

Why should I read this?

Quick version: new strategy boss on board. If you follow industry moves, M&A or are watching evoke’s turnaround, this saves you the hassle — read this to know who’ll be steering their growth plan and why it matters. If you don’t care about corporate reshuffles, you can skip it.